This is football. Dutch roots, American dream.

Gear up with the new, custom-built BALR. Racing simulator. Available on request.

Relaunching our sponsorship with Club Brugge. "We're dressed in ambition, we're dressed by BALR.".

Our latest partnership with Al Shabab FC. marks a new milestone in the Middle East region. BALR. will become the off-the-pitch fashion partner for the Riyadh-based football club. Football meets legacy.

We recently caught up with James Blake to talk football and ‘Thrown Around’ – the latest single of the Grammy-winning artist.

Dennis Bergkamp featuring in the BALR. 'Game of the Gods' collection

The versatile forward joins Team BALR. for a shoot.  Get to know the style of former Dutch International player Jeremain off the pitch.

BALR. will dress the first squad, coaches, technical staff and institutional staff of CA Osasuna with pre-game outfits from the AW24 collection.

The German football star stars in "THROUGH THE EYES OF A BALR." campaign and made a selection of his favorite BALR. items.

Arriving in style with the BALR. SUV and Rolex.